Week in UK Content Marketing: 4 May 2012
This week sees APA team up with Marketing Week; Manchester City FC appoints John Brown; River Group goes on the road with The Co-operative; John Brown, August Media and Cedar are shortlisted for the PPA Awards; and content marketing tips for Google+ brand pages. Read more »
Week in UK Content Marketing: 20 April 2012
This week sees The River Group debunk the myth of the ageless society, John Brown's culinary connoisseur publishes book about history of food, Story Worldwide is honoured by the Webby Awards, The Guardian looks at print versus digital as it visits London event Printout, why compelling newsletter content marketing is crucial and 87% of companies plan to invest more in online content marketing. Read more »
UK: Month in Content Marketing Sept 2011
September saw the pace pick up again after a quiet August with customer publishing agencies getting back into pitch mode: Seven looked at the latest trends in customer publishing, Future created an interactive Xbox magazine,Story Worldwide uncovered East London in a series of short films for Westfield and The River Group looked at the trustworthiness of British media with branded magazines coming up trumps.
APA Summit 2011 update: Exciting new speakers added to the line-up
With only six weeks to go, we have just added more speakers to the already impressive lineup of industry experts speaking at this year's International Content Summit taking place on the 23rd November 2011.
The new industry heavy-weights who will be joining us are; Myf Ryan, general manager of marketing at Westfield UK, and Carla Buzasi, editor-in-chief at AOL Europe and Huffington Post, Greet Boonen, marketing director consumer brands EMEA at Akzo Nobel, & Facebook expert Geoff Hughes from Social Clay, who will be joining us on the day alongside FreshNetworks, Mintel, MIG, Cannes Lions, MIG, Telegraph, Bloomberg, Boots, and Bloomsbury Publishing amongst others.
You can view the full line-up of speakers here >> Find out more and book your place »
The APA has revealed the shortlist to this year's International Content Marketing Awards 2011 - and it's fantastic news for international entrants.
The awards have seen a huge surge in international interest, with double the amount of entries submitted from agencies outside the UK, including those in Spain, Germany, Finland, Norway, Australia, South Africa, UAE, Belgium, France, Czech Republic, Sweden, France and South Africa. In total, an unprecedented 26 international agencies have made the shortlist. Find out more »
