In Spain, brands show they understand the audiovisual trend
In Spain, brands show they understand the audiovisual trend and respond with improving video contents. Web series, short film ads and other audiovisual initiatives allow brands to keep up with the market trends and combine high quality with a clear commercial impact. Read more »
An increasing online audience finds both online and street campaigns compelling
In Spain, research shows that entertainment-seeking consumers are shifting to online platforms. At the same time, advergaming's growing trend shows an improving acceptance of branded content. The campaigns' creativity illustrates the progress of a market which gains more precise metrics in order to attract investment. Read more »
In Spain, colourful actions as agencies play the content game
While new data on the power of magazines continue to be released, a number of campaigns show the confidence of Spanish agencies in creative content in order to achieve powerful impact and engagement in consumers. On the other hand, different surveys on social media explore methods and figures on how to earn on and offline recommendations, and provide the brands with tips for optimal strategies. Read more »
In Spain, fresh campaigns and recent surveys confirm that content is way more than a trend
Several articles and blog posts in Spanish trade media convey the ever growing importance which the market attributes to branded contents and multiplatform strategies. An interactive campaign by Flex and the first lip dub of a pharmaceutical company illustrate the power of content to create brand awareness. 80% of Spain's marketing directors think their job relies now a lot more on audiovisual contents and an elaborate social media presence. Other surveys show how Spanish consumers increasingly follow brands online. Read more »
News from Spain includes an international merger which affects the domestic customer publishing sector. A survey by public mailing company, Correos, shows catalogues and corporate magazines as two best media for brand communication. iPad versions of digital magazines or on the fast rise. An internal communication campaign in Merck Sharp & Dohme (MSD) proves the effectiveness of branded content to engage internal and external stakeholders. Read more »
