The results of the second wave of Custo’s Custometer are in
Two and a half years ago, Custo, the federation of customer media agencies in Belgium, launched the reader-satisfaction survey Custometer. This measuring instrument is interested in, among other things, the intensity with which the reader reads their magazine, whether they give it to other people, whether they talks about it, whether that encourages them to buy or test new products and services. Read more »
And the winner is… Or rather … and the winners are…
An astute strategic approach, combined with strong editorial content and a carefully thought-out design...
Knowing what story to tell, how to tell it, how to tie it in with the marketing strategy, how to prod customers into action and earn their loyalty, what tools to use, how to obtain excellent results...
Generating results that stand out from the competition...
Content Marketing is making its mark day after day! Read more »
Custo serves content at the Marketing Day 2011
For Custo, the federation of customer media agencies in Belgium, the main objective is to promote and stimulate to development of Content Marketing in Belgium.
Recently the association was able to do so for an important audience of marketeers. Not only explaining, but also showing. Read more »
From Customer Publishing to Content Marketing
Custo, the federation of customer media agencies in Belgium, has been spending the past three years making customer publishing a more professional activity among the various players in the Belgian market - thanks in part to the promotion of the Custo quality label.
By organising events and participating in shows and conferences, Custo is now planning to stimulate the development of Content Marketing in Belgium. Read more »
The Custometer, a Custo research tool, offers objective benchmarks
Custo, the federation of professional customer media in Belgium, launched the Custometer reader's survey 18 months ago. The results are revealing. The total reading time of a customer magazine (containing approximately 28.5 pages) is 26 minutes or 55 seconds per page! Read more »
