BCP 2012 - 10th anniversary Best of Corporate Publishing
Europe's largest CP competition celebrates its 10th anniversary and offers many innovations.
Starting from 9th January to 24th February 2012 companies and agencies can apply with their publications at the BCP Best OF Corporate Publishing 2012. The awards will be presented in 35 categories and four times as a special price. Read more »
The results of the second wave of Custo’s Custometer are in
Two and a half years ago, Custo, the federation of customer media agencies in Belgium, launched the reader-satisfaction survey Custometer. This measuring instrument is interested in, among other things, the intensity with which the reader reads their magazine, whether they give it to other people, whether they talks about it, whether that encourages them to buy or test new products and services. Read more »
In Spain, brands show they understand the audiovisual trend
In Spain, brands show they understand the audiovisual trend and respond with improving video contents. Web series, short film ads and other audiovisual initiatives allow brands to keep up with the market trends and combine high quality with a clear commercial impact. Read more »
UK: Month in Content Marketing Sept 2011
September saw the pace pick up again after a quiet August with customer publishing agencies getting back into pitch mode: Seven looked at the latest trends in customer publishing, Future created an interactive Xbox magazine,Story Worldwide uncovered East London in a series of short films for Westfield and The River Group looked at the trustworthiness of British media with branded magazines coming up trumps.
APA Summit 2011 update: Exciting new speakers added to the line-up
With only six weeks to go, we have just added more speakers to the already impressive lineup of industry experts speaking at this year's International Content Summit taking place on the 23rd November 2011.
The new industry heavy-weights who will be joining us are; Myf Ryan, general manager of marketing at Westfield UK, and Carla Buzasi, editor-in-chief at AOL Europe and Huffington Post, Greet Boonen, marketing director consumer brands EMEA at Akzo Nobel, & Facebook expert Geoff Hughes from Social Clay, who will be joining us on the day alongside FreshNetworks, Mintel, MIG, Cannes Lions, MIG, Telegraph, Bloomberg, Boots, and Bloomsbury Publishing amongst others.
You can view the full line-up of speakers here >> Find out more and book your place »
