Content
Forum Corporate Publishing e.V. Austria
About
Market Overview Austria
The small overall market (approx. 8 million inhabitants) with correspondingly small target groups is reflected in the Austrian CP market:
- There are few publications with circulation numbers in the six-figures; they appear mainly in economic sectors with high market concentration, e.g., food trade.
- Numerous small publications, not infrequently with circulation numbers of under 1000, require a high level of creativity and productivity from service providers, in order to optimally utilize limited budgets.
- The relatively strong presence of Austrian companies in Central and Eastern Europe, however, also allows for interesting international CP projects.
Services
- European CP Academy (seminars and workshops)
- European CP Institute (surveys about the CP market and development)
- communication platform
- participation in working groups
- monthly newsletter
- homepage with branch news, data bank and member profiles
- co-operation with research company TNS EMNID (CP Standard)
- public relations
- publications: Factbook and membership index
Key Facts
Germany, Austria, Switzerland
- total number of customer publications: 15.000
- FCP member publications: 2.000
- market share of FCP members: 75 %
- annual circulation FCP members: 950 million copies
- digital publications per member: > 10
- total turnover : > 4,5 billion €
Award and Conference BCP Best of Corporate Publishing
- biggest CP-competition in Europe
- 650 publications in the competition (2009)
- partnership with the three most important marketing magazines in Germany
- main categories: B2B (7 branches) und B2C (10 branches)
- further categories: Digital Publishing, Inhouse communication, specials (corporate books etc.)
- Congress and Award ceremony with 700 attendants
Contact
Address:
International contact person for FCP Austria, Klaus Lerch (EGGER & LERCH GmbH)
Kirchengasse 1a/5
1070 Vienna
Austria
Telephone:
+43 (0) 1 5248900-17
Fax:
+43 (0) 1 5248900-9
Email:
Website: